ysl shoes Hurley Signs Swimwear Deal
The company hopes these efforts will jump-start ysl boots‘s sales, to $65 million this year and steadily more in future years.
DECKERS is also refurbishing its Ugg sheepskin slippers and boots. The soft boots, originally made in Australia, became a hit among surfers. Then the company went for a broader
market and hired Rush Limbaugh, the conservative radio talk-show host, as a pitchman, but sales nevertheless began to fall.
Inventories of the boots piled up last year. Now Mr. Limbaugh and the stockpiles are gone,ysl boots, however, and the company is redefining the ysl shoes. It has designed a line of
waterproof boots for the fall (the old boots quickly became discolored when they got wet) and is introducing more styling.
"They want to become a casual-shoe company and not just a sandal company, and I think that’s the right direction," Mr. Raja said.
Late last year, the company also hired Ruth Davis, another Reebok marketing executive,manolo shoes, to help Ugg and Simple develop new products and improve their marketing.
Despite these initiatives, Ms. Landes is neutral on the stock. But Mr. Raja said he expected it to reach $11 in the next 12 months, up 47 percent from its Friday close of $7.50.
And Mr. Natale has even higher hopes, looking for the stock to hit $12 in that period — a level it has not reached since early 1995.
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